Acquisition of Design Objectives Ltd (docrafts)
Whincroft Ltd, the parent company of West Design Products Ltd is pleased to announce that it has acquired Design Objectives Ltd (docrafts).
Docrafts, based in Dorset, is the foremost craft supplier in the UK and has an enviable reputation for innovation and creativity. Natalie Galvin, CEO of the business, said “I am delighted at the opportunities offered by the link to West Design. Their manufacturing capability in Plymouth provides us with the flexibility to bring new products to market within a short time span and gives a new dimension to our business.”
West Design, with its HQ and distribution centre in Folkestone, has a history of successful acquisitions and through its distributorship of key premium brands such as Faber-Castell, Copic, Marabu and Creativity for Kids is a leading supplier of art, craft, toy and stationery products.
Jo Bray, joint MD of West Design said “We are very pleased to announce this acquisition which strengthens our position in the hobby and craft market.
The enlarged Group will employ over 200 people and generate combined annual revenues of over £30M.
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