West Design launch new brand license with Sanrio for the Mr. Men Little Miss!
Exciting news for West Design!
West Design Products is delighted to announce an exciting new licensing partnership with Sanrio for the Mr. Men Little Miss brand. Created by Roger Hargreaves in 1971, the popular children’s book series has sold more than 250 million copies in 28 countries.
With humble beginnings in 1971 with the creation of Mr. Tickle (who celebrates his 55th Birthday in 2026), the brand has become a cultural icon – representing emotion, individuality and timeless design simplicity.
Mr. Men Little Miss is a beloved brand enjoyed by all generations for over 55 years. With over 90 classic characters each bringing their unique personalities, West Design is excited to bring them to life in giftable arts, craft, and stationery products for all ages, with the launch expected to launch AW26/27
Jo Bray, Managing Director - Sales and Marketing at West Design Products, said:
Our incredible design team have already immersed themselves in this wonderful nostalgic brand and are working hard to bring unique core and bespoke ranges to trusted retail partners. The Mr. Men Little Miss brand sits comfortably within the mix of our licensed portfolio and we can’t wait to apply our unique ability to make creative products that really resonate with consumers to this ionic brand. With an exciting plan over the next couple of years including new TV episodes and even a major motion picture it was the perfect time to join forces.
Find us at The London Stationery Show on 12–13th of May at Stand M224, where we will be showcasing the new and exciting Mr. Men range.
For images and more enquiries contact - marketing@westdesignproducts.co.uk
